Privacy Policy

Last updated: April 2026

Data Controller

The Ideal Town, based in Brescia, Italy, is the data controller for personal data collected through this website.

Data We Collect

We collect personal data only when you voluntarily provide it:

• Contact form: name, email, phone (optional), message, locale
• Purchases: email, name, phone (optional), order details

Legal Basis

• Contact form: legitimate interest (responding to your inquiry)
• Purchases: contractual necessity (fulfilling your order)
• Analytics: Plausible — privacy-first, no cookies, no personal data collected

Data Retention

• Contact requests: 2 years, then anonymized
• Orders: 10 years (Italian fiscal law requirement)
• Digital access tokens: automatically expire after 72 hours

Your Rights

Under the GDPR, you have the right to:

• Access your personal data
• Request deletion of your data
• Receive your data in a portable format
• Correct inaccurate data

Third-Party Processors

• Stripe — Payment processing
• Vercel — Website hosting
• Email provider (mail.theidealtown.com) — Transactional email
• Vercel Blob — Media storage and delivery
• Plausible — Privacy-first analytics (no cookies, no personal data)

Contact

For any privacy-related requests, please contact us at info@theidealtown.com.